Forklift leasing as the new engine to drive the transformation and upgrading of the forklift industry
Time: 2019-10-10 Click: 95
In recent years, the Chinese economy has encountered a new normal, the entire construction machinery is facing multiple challenges, and the economic structure is undergoing a major transformation. After four years of low-level operation of the construction machinery industry, with the introduction of relevant national policies, construction machinery companies have sought ways to enter the blue ocean of the post-market, develop the "Belt and Road" initiative, and actively promote the Internet + to make Industry practitioners see new hope.
China's forklift industry has achieved rapid development for more than 60 years, especially in the past five years. Through introduction, digestion, and absorption, the gap with world-renowned brands has been continuously narrowed, and its brand influence has been continuously improved. However, in the face of the current huge market holdings, it has directly contributed to the vigorous development of forklift leasing, forklift parts and maintenance services, and used forklift business. The next few years will certainly be a critical period for the transformation and upgrading of the forklift industry. We will take forklift leasing as a new The growth engine drives the transformation of the entire forklift industry for longer-term development.
Forklift rental status
In foreign countries, the United States, Germany, France and other developed countries, the proportion of transactions in the form of forklift leasing accounted for 80% of the total forklift business, Japan and Singapore have reached more than 60%. The leasing model has become the main sales growth path and business model. The sales volume of Chinese forklifts has grown from 22,348 in 2000 to 327,626 in 2015, accounting for more than half of the world's total forklifts. According to the trend analysis of forklift leasing in China, it is estimated that by 2018, forklift leasing will account for 7% of the market's stock of forklifts, and the consumption of new forklift leasing will account for 10% of the total sales volume of forklift market demand. Although the proportion is not large, 40% to 50% of the entire construction machinery rental market is used for leasing, and a small number of equipment can reach 70%. Therefore, the market potential is very huge.
Many companies are optimistic about the development of the leasing market, but how to standardize leasing and better develop the market is an issue we need to consider urgently.
How the forklift industry transforms
The forklift industry needs to use leasing as an engine to transform. How can it be changed? There may be different characteristics, but it is nothing more than two aspects. One is to switch to the aftermarket of forklifts, dig deep into forklift rental business, forklift parts and maintenance services, and second-hand Equipment; the second is to combine the forklift market with "Internet +", online promotion, offline experience, online stores and stores to carry out network-wide marketing.
Why can leasing drive transformation? Although the forklift leasing market in our country started late and is not very mature, there are many problems in the market. The threshold is low, the price system is chaotic, and the supervision is difficult. Especially, our leasing business currently lacks supporting services. Both companies and individuals provide a single physical lease, which has not formed a scale and lacks liquidity. Moreover, during the lease period, once the equipment fails, it cannot effectively solve the problem at the first time, either the technology fails, or there are missing parts or maintenance. Expensive and so on. Therefore, we propose to use forklift leasing as the landing point to drive the supporting services of the forklift industry, that is, to improve and standardize the aftermarket service sector. Starting from the source and starting with the details, we need to timely repair and maintain the equipment and other resources. .
On the other hand, how can we regulate the market, increase the threshold for entry, better solve the problem of lack of credit, and the problem of price confusion and vicious competition? At the same time, think about how to better open financing channels and improve the leasing industry chain, especially to Establish an "exit" mechanism, that is, develop and cultivate a complete second-hand forklift market, find a leased return path for leased forklifts, and minimize the risk of forklift leases. At the same time, establish and improve the forklift leasing risk prevention system and cooperate with third-party insurance companies to minimize equipment losses, but this is no longer so difficult in the Internet + era.
Therefore, the transformation of our industry needs to be closely coordinated by various service chains in the aftermarket, and actively promoted in conjunction with the Internet +.
China's forklift companies need further cultivation in the international market. First, they must further narrow the gap with world-renowned brands, including product technology, sales networks and service models; second, they must highlight the characteristics and value points of local brands and create independent knowledge. The core product of property rights; the third is to pay attention to brand building and improve the brand's international visibility.
The transformation of the forklift industry is imperative, and we strive to focus on users and effectively solve the pain points of the industry. With leasing as the engine, improve supporting services and actively promote the transformation of the industry.
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