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Case of Storage Forklift: The upstart of the Chu family's truck company

Time: 2019-09-16 Click: 90

Trusted Forklift Truck

The successor of the Chu gene sets a new banner for development

In 2010, Chu Guanghui walked out of Ningbo Ruyi's gate, where he had worked for two decades, and began a new career starting point. Ruyi is the "empire" of the industrial vehicle production and manufacturing of the Chu family from 1985, one step at a time, in a leading position in the industrial vehicle industry. Chu Guanghui has been devoted to the struggle of the family business since his youth, and is well versed in every step of development. In the past 20 years, with the deepening of the industry's understanding and experience, Chu Guanghui has the urge to work hard like his predecessor while dedicating his family business. After setting up a lean team with many years of logistics equipment design and manufacturing experience, Chu Guanghui officially raised the banner of Ningbo Chuli Forklift Co., Ltd. With a keen grasp of the market, Chu Guanghui led the power storage forklift to achieve rolling development in just five years, developed and formed 20 series of more than 100 types of truck product systems in four categories, and exported to many countries and regions at home and abroad.

Backed by technology and market forward

In the five years since its establishment, the power storage forklift has developed almost doubled every year. In 2015, its sales reached nearly 70 million. The rapid development of storage forklifts is inseparable from an innovative technical team and a highly competitive market strategy.

The storage forklift attaches great importance to the research and development and innovation of technology. It invests 3 million yuan each year in product research and development and has established an engineering technology research and development team that accounts for nearly 30% of the total number of employees. Among them, storage forklifts attach great importance to the research and development of forklift control systems. They have focused on this area early to carry out technological explorations, forming a forefront and mature technology compared with enterprises in the same industry, so as to effectively improve efficiency and reduce costs. Competition adds strong chips. In 2015, the storage forklift successfully declared 11 independent intellectual property rights, and three invention patents have entered the substantive examination stage.

In the market, storage forklifts focus on differentiated competition models. By following non-standard product routes, they provide customers with customized products and gather more subdivided long-tail markets. At the same time, in a state of open innovation, the storage forklift truck integrates and develops dealer resources across the country to build a strong dealer team. By leveraging the channel resources of dealers across the country, it can quickly penetrate the market. With the decline of the global economic situation in recent years, the storage forklift has grown against the trend and achieved a breakthrough from 0 to 1 at a faster speed. In 2016, as the storage forklift moved into a new 50-acre factory, the production capacity was greatly improved. The goal set by the storage forklift for itself is to strive to exceed 100 million.

Actively exploring intelligent green storage, and want to enter the second stage of development

Since China first surpassed the United States in 2009 as the world's largest industrial vehicle sales market, industrial vehicle sales have maintained a world-leading position. As people pay more and more attention to environmental protection, energy saving, emission reduction, safety and efficiency, and the advancement of motors, batteries and charging devices in recent years, industrial vehicles have gradually developed in the direction of intelligence and greenization, without consuming oil and pollution. The application range of environmental electric storage vehicles is constantly expanding, and the application proportion is rapidly increasing. Against this background, the storage forklift is adapting to the future development trend, actively exploring more advanced automated trucks, and intends to gradually develop into an intelligent storage solution provider through the extension of high-end products and enter the second stage of development. !



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